History & Use in Brazil

Components & Quality

Use with Other Products

Resale and Distribution

Crescenew® stands for "New Growth" in Portuguese. Crescenew® was developed in Brazil and has been sold there since 1988. It was developed by a devoted naturalist and licensed research chemist, who experimented with processes for natural extraction and formulation of the plants used in the product. The application of the product in Brazil is to promote the growth of strong, healthy hair in both men and women, improving health for all types of hair problem. (Individual experience will vary.) Crescenew® has always been produced in very small batches. More recently (1997) a larger facility was constructed to be able to handle the growing demand, although the small batch process is still used. It is estimated that over 90% of the sales of Crescenew® in Brazil are repeat sales, attesting to the success of the product in the eyes of its consumers.

Due to the unhurried process of extraction and preparation, the quantity of product available for sale is limited by that very process, as well as by the supply of some of the ingredients. Some of these ingredients are now cultivated cultivated in the company's gardens, while others are still gathered from the wilds of the countryside. It is only because the Brazilian Government has given incentives for export that the manufacturer has agreed to allow some of the product to be exported. (However, as the company intends to begin an advertising campaign during 2000, the result may be to reduce the quantity available for a given market. This may affect the cost.)

A large percentage of sales are in the North of Brazil, where the climate is muggy and sunny and a lot of severe hair treatments take their toll on hair and scalp. The healthy hair growth believed attributable to Crescenew® has resulted in over thirty thousand units being sold every month to this market alone!

Over the past twelve years, the popularity of the product has grown, despite an overall lack of publicity -- advertising is very expensive in Brazil, too. Some people (anecdotally) claim that it has promoted recuperation of lost hair or diminished growth, and it is labeled in Brazil as a remedy for dandruff and seborrhea and as a capillary tonic lotion for the prevention of hair loss and improvement of follicular nutrition. Daily use often results in strong, healthy and manageable hair, with increased resistance to various "assaults" on the hair, both natural and from hair treatment (chemical, heat, etc.). .

The ingredients are all found in the Amazon Jungle, or Rainforest, as well as in other parts of the country. Extraction of active components, after preparation of the raw ingredients, is primarily by aqueous processing in very small batches. The natural ingredients include extracts of the following in purified water (alphabetically in Portuguese):

Alecrim (Rosmarinus Afficinalis) invigorates the follicular bulb and aids in the penetration of the total lotion into the scalp

Barbosa (Aloe Barbadensis) has high mucilage content which helps in avoiding further hairloss

Bardana (Lappa Afficinalis) has emollient and antibiotic activity

Carqueja Amarga (Baccharis Crispa) helps combat seborrhea and dandruff

Cavalinha (Equisetum Pyramidade) acts to combat infections, promotes circulation and healing

Jaborandi (Pilocarpus Pinnatifolius) the liquid extracted from the chopped leaves aids in the treatment of hairloss and combats alopecia,

Mutamba Preta (Luhea Grandiflora) the resin in the bark is astringent and the leaves contain substances which help control dandruff,

Pita (Agave Americana) has potent anti-flaking action.

Crescenew® contains no strong irritants, such as coal-tar products, and is not oily, so it is very comfortable on your scalp. It can be used twice daily with no ill effects. Note: alecrim (rosemary) will cause temporary, minor eye irritation, which will soon pass or can be rinsed away with water, but please avoid contact with the eyes.

The user should find that the scalp will become less oily with time, and the hair stronger, more manageable and more lustrous. With regular use, your hair will also become more resistant to the assaults of harsh treatments.

Crescenew® is an extremely high quality product. We know of no contraindications to its use, and feel it is is non-interfering and likely to enhance the effectiveness of other natural means of acheiving scalp and follicular health. Some people have used Crescenew® as a scalp primer or precursor to other natural treatments, in an effort, for example, to enhance the dispersablility, penetration, or volume of those products. We can not recommend such use, but also do not discourage such experimentation (at the user's choice and risk, of course). Crescenew does not spoil, and does not require refrigeration, so it is likely to maintain the integrity of other products it is used with..

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The statements above have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any poor health condition or disease.